Honours: CBE for brand expert

Rita Clifton was honoured in the New Year Honour's list with a CBE for services to the advertising industry.

"I am thrilled because obviously it is an honour both literally and emotionally," Rita said. "And also it is very good for the people who I work with and the organisations I work with as well, it is as much recognition for what they have achieved."

Rita, former vice chairman and strategy director at Saatchi & Saatchi holds a portfolio of directorships, including chairman of BrandCap, and non-executive directorships including Bupa, Nationwide, Populus and ASOS.

As well as speaking all over the world about the importance of brands, Rita is also on the board for the WWF, Henley Festival and is chairman of The Conservation Volunteers.

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Rita receiving her CBE from HRH the Queen in July 2014.