Media and News - Television, Radio and Online

Rita appears regularly on a wide variety of TV and radio programmes on business, brand, marketing and communication issues, including CNN, BBC Breakfast, Newsnight, Channel 4 News, BBC World Service, Radio 4 Today programme and Radio 5 Live.

In 2016, Rita was engaged by Alibaba.com and CNBC as an Expert Mentor on a new 6 part TV series “Pop up Start up”.

Rita has been a regular guest on The Bottom Line with Evan Davies, and on Sky News Business Shows including Jeff Randall and Ian King. She recently appeared on the BBC Two series 'Business Nightmares' and also the Steve Jobs documentary 'Billion Dollar Hippy', as well as Any Questions? with Jonathan Dimbleby, BBC Daily Politics show and Sky’s Murnaghan.

Her writing has included the best selling book 'The Future of Brands', and two editions of The Economist book 'Brands & Branding' (buy on Amazon). She has been a reviewer and columnist for the Financial Times, Management Today, The Observer, Retail Week, Admap and Marketing Week, and is a regular commentator in national and internationalpress and magazines.

To view a showreel of media and speaking highlights click here.

Media enquiries to:
Email: lorraine@ritaclifton.com
Mobile: +44 (0) 7827 828283
Phone: +44 (0) 1439 798389

Radio 5 Live - Ryan Air

Rita discusses the fallout after Ryan Air announced that schedules will be affected following a problem with pilot rosters.

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Radio 4 Today - British Airways

Rita Clifton discusses the recent turmoil facing British Airways and the dual personality of premium vs value offerings within a single brand.

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Ian King Live - Does humour boost sales?

Rita Clifton discusses the use of humour by companies on their Twitter feeds on the Ian King Live Sky News show.

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Sky News - Gender stereotypes in advertising

Rita discusses news that the Advertising Standards Agency will block advertising containing gender stereotypes with Dermot Murnaghan on Sky News Tonight.

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BBC - International Women's Day

Rita Clifton discusses the challenges that still exist for women in business on international women's day.

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BBC World News - The future of brands in a digital age

Rita Clifton joins a panel of leading brand and advertising experts in London to talk about the future of brands in a digital age.

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Pop-up Start-up on CNBC

Rita Clifton discusses her latest role as Branding Expert in a brand new business entertainment show Pop-up Start-up, with Albaba.com and CNBC.

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"Whatever the weather, the sun is shining in the retail sector"

Rita discusses the affect of changes in the financial markets on consumer buying habits but for the moment "Whatever the weather, the sun is shining in the retail sector".

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CCTV America - Harry Potter

Rita speaks to CCTV America's Michelle Makori about the Harry Potter brand and it's ongoing success following the release of the "Fantastic Beasts" film.

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Channel 5 News – Sir Philip Green

Rita Clifton discusses the recent call for Sir Philip Green to lose his knighthood and the crucial next steps to repairing the damage done.

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BBC News 24 – Samsung Galaxy Note 7

Rita Clifton discusses the affect on Samsung's company brand on BBC News 24 following their decision to cease production of their Galaxy Note 7 mobile phone after several catch fire.

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BBC News at 6 – Samsung Galaxy Note 7

Rita Clifton is interviewed on BBC News at 6 to discuss the brand implications of Samsung's failed Galaxy Note 7 mobile phone after several catch fire.

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Channel 5 News – Samsung Galaxy Note 7

Rita Clifton talks about the improper handling of Samsung's failed Galaxy Note 7 mobile phone and it's affect on their brand.

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Rita Clifton - BBC News : Top Gear Apology

Rita examines the effect on the Top Gear brand following the filming of a stunt near the London Cenotaph War Memorial.

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Rita Clifton : Sky Business - Burberry Rumours

Rita discusses how Burberry continues to successfully engage with their customers.

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Channel 5 News - Hornby Trains : Staying fresh and relevant

Rita Clifton discusses the importance of traditional brands staying fresh and relevant following the announcement by Hornby regarding lower than expected profits.

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Sky News - Cadbury's Milk Tray

Rita discusses Cadbury's "re-invention" of the Milk Tray advertisement - Sky News.

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Rita Clifton - Murnaghan on Sky

Rita Clifton discusses multi national companies paying their fair share of taxes in the UK and the exit of Britain from the EU.

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Rita Clifton – Sky News Tonight – on M&S brand issues

Rita Clifton discusses the M&S brand following the news that Marc Bolland will be succeeded by Steve Rowe, executive director of general merchandise.

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Rita Clifton - LBC Radio, The Clive Bull Show

Rita Clifton gives helpful branding advice on the Clive Bull LBC Show including the most important principles of branding for any business.

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Sky News - Papers Review

Rita discusses Apple as a dynamic "human" brand and the importance of strong British brands in today's global markets.

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Ian King Live, Sky News - Thomas Cook Apology

Rita Clifton talks to Ian King live regarding the Thomas Cook apology and their brand image.

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BBC News, Thomas Cook Apology

Rita Clifton talks to BBC News regarding the Thomas Cook apology and their brand image.

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Sky Murnaghan Papers Review

How much do manifestos matter to Voters?

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LBC Papers Review

Rita Clifton on Political Brand Leaders post TV debates, Bowie's reinvention, the Waitrose effect & Grexit.

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Sky News Tonight - Rihanna

Rita Clifton interviewed on Sky News Tonight regarding Rihanna, the T-Shirt and Top Shop.

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LBC Radio - The James Caan Show

Rita Clifton talks about Branding and Marketing and why it is so important for Business.

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Rita Clifton speaks to Eddie Meyer Radio 4 PM

Rita Clifton speaks to Eddie Meyer Radio 4 PM on the 08th January 2015 following a recent announcement at TESCO.

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Rita Clifton speaking on ITV’s Tonight: Who Owns Britain?

Rita discusses the importance of brand ownership and foreign investment in British brands.

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Rita Clifton speaks to Sky News on Big Brand Christmas advertising 2014

Rita discusses the latest John Lewis Christmas advertising on Sky News Sunrise and the justification of big budget adverts.

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Rita Clifton - The Brand Power of Romeo Beckham's Burberry Advert

Rita discusses Romeo Beckham's appearance in the new Buberry Christmas Advert on Channel 5 News and the power of brand Beckham.

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Rita Clifton - Victoria Beckham entrepreneur of the year

Rita discusses brand Beckham on Channel 5 News in a report on Victoria Beckham winning entrepreneur of the year.

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Rita Clifton BBC News "Tesco profits tumble"

Rita speaks on BBC News regarding Tesco's potential to become a "middle of the road" brand.

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Rita Clifton Wake up to Money BBC Radio 5 Live

Rita discusses the brand impact of the Tesco accounting "blackhole" as well as the Co-op's need to re-focus their brand proposition.

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Rita Clifton talks about "Brand Miliband"

Rita Clifton, Brand Strategist, speaks to Susanna Reid on ITV Good Morning, Britain 24 September 2014.

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Rebuilding Brazil's tarnished brand

In Bloombergs “In The Know” segment, BrandCap International Branding Expert Rita Clifton discusses how Brazil can rebuild its tarnished brand following the national football teams defeat in the 2014 World Cup.

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Twilight of the brands? Hardly! BBC Newsnight debate with Kirsty Wark

Rita Clifton talks on BBC's Newsnight with Kirsty Wark regarding a new book's claim that a company's brand is less important in the current internet age due to the immediate availability of product information and reviews.

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Rita with Kay Burley and Stig Abell on LBC Radio

Rita discusses her work with big brands, how the key to successful re-branding is more than just a "retwiddle" and how the people in an organisation can contribute to the essence of a brand.

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Rita Clifton discusses political campaign posters on Sky News

Rita Clifton Joins Charles Lewington, David Muir and Dermot Murnaghan to discuss the impact of political campaign posters in the wake of a controversial UKIP campaign poster.

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Rita Clifton talks about coffee shop brands on BBC2's Business Boomers

Branding expert Rita Clifton talks about coffee shop brands both big and small on the BBC's Business Boomers which looks at Businesses doing well despite the recent economic downturn.

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Rita Clifton with Andrew Pierce on LBC Radio

Branding expert Rita Clifton reviews the papers with Andrew Pierce on LBC Radio.

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Rita appears on CNBC's The Business Class

Rita appears on the new CNBC series of The Business Class. The featured business was Morphsuits, the manufacturer brand in the cosmetics industry.

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Rita Clifton on brand Beckham and his new Miami MLS team

Rita Clifton discusses brand Beckham on Channel 5 evening news following the launch of David Beckham's new US Miami based Major League Soccer team.

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Engaging customers in the run up to Christmas

Rita Clifton talks to Lorna Dunkley on Sky News about the 2013 John Lewis Christmas TV advert.

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Two cheery business stories for a rainy day

With Allister Heath, Editor of City AM, reviewing the business papers on Murnaghan.

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Women in Business: Boohoo for Burberry

Angela Ahrendts is to step down as Chief Executive at Burberry in mid 2014 to take up a new position at Apple.

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GLOBAL BRANDS, CHINA AND HIGH ST R.I.P?

Rita Clifton with Sir Richard Lambert on Sky's Murnaghan reviewing the business papers. Discussing China's challenges in developing global brands and competing reports on remedies for UK high streets...

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OPPORTUNITY NOW AWARDS

Rita speaking about how companies which have more women on boards have been shown to perform better all round, financially and operationally.

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GOOGLE, TAX AND GLOBAL BRANDS ON BBC NEWS

Rita is interviewed on BBC News about whether and how Google and other global brands are likely to be damaged by the very public tax debate in the UK

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On Sky's Murnaghan

Rita appears on Sky's Murnaghan show, following Cherie Blair to reviewing the Sunday business news discussing tax, technology and luxury brands.

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