Media and News - Television, Radio and Online
Rita appears regularly on a wide variety of TV and radio programmes on business, brand, marketing and communication issues, including CNN, BBC Breakfast, Newsnight, Channel 4 News, BBC World Service, Radio 4 Today programme and Radio 5 Live.
In 2016, Rita was engaged by Alibaba.com and CNBC as an Expert Mentor on a new 6 part TV series “Pop up Start up”.
Rita has been a regular guest on The Bottom Line with Evan Davies, and on Sky News Business Shows including Jeff Randall and Ian King. She recently appeared on the BBC Two series 'Business Nightmares' and also the Steve Jobs documentary 'Billion Dollar Hippy', as well as Any Questions? with Jonathan Dimbleby, BBC Daily Politics show and Sky’s Murnaghan.
Her writing has included the best selling book 'The Future of Brands', and two editions of The Economist book 'Brands & Branding' (buy on Amazon). She has been a reviewer and columnist for the Financial Times, Management Today, The Observer, Retail Week, Admap and Marketing Week, and is a regular commentator in national and internationalpress and magazines.
To view a showreel of media and speaking highlights click here.
Media enquiries to:
Mobile: +44 (0) 7827 828283
Phone: +44 (0) 1439 798389
Rita discusses the fallout after Ryan Air announced that schedules will be affected following a problem with pilot rosters.
Rita Clifton discusses the recent turmoil facing British Airways and the dual personality of premium vs value offerings within a single brand.
Rita Clifton discusses the use of humour by companies on their Twitter feeds on the Ian King Live Sky News show.
Rita Clifton discusses the challenges that still exist for women in business on international women's day.
Rita Clifton joins a panel of leading brand and advertising experts in London to talk about the future of brands in a digital age.
Rita Clifton discusses her latest role as Branding Expert in a brand new business entertainment show Pop-up Start-up, with Albaba.com and CNBC.
Rita discusses the affect of changes in the financial markets on consumer buying habits but for the moment "Whatever the weather, the sun is shining in the retail sector".
Rita speaks to CCTV America's Michelle Makori about the Harry Potter brand and it's ongoing success following the release of the "Fantastic Beasts" film.
Rita Clifton discusses the recent call for Sir Philip Green to lose his knighthood and the crucial next steps to repairing the damage done.
Rita Clifton discusses the affect on Samsung's company brand on BBC News 24 following their decision to cease production of their Galaxy Note 7 mobile phone after several catch fire.
Rita Clifton talks about the improper handling of Samsung's failed Galaxy Note 7 mobile phone and it's affect on their brand.
Rita examines the effect on the Top Gear brand following the filming of a stunt near the London Cenotaph War Memorial.
Rita discusses how Burberry continues to successfully engage with their customers.
Rita Clifton discusses the importance of traditional brands staying fresh and relevant following the announcement by Hornby regarding lower than expected profits.
Rita discusses Cadbury's "re-invention" of the Milk Tray advertisement - Sky News.
Rita Clifton discusses multi national companies paying their fair share of taxes in the UK and the exit of Britain from the EU.
Rita Clifton discusses the M&S brand following the news that Marc Bolland will be succeeded by Steve Rowe, executive director of general merchandise.
Rita discusses Apple as a dynamic "human" brand and the importance of strong British brands in today's global markets.
Rita Clifton talks to Ian King live regarding the Thomas Cook apology and their brand image.
Rita Clifton talks to BBC News regarding the Thomas Cook apology and their brand image.
Rita Clifton on Political Brand Leaders post TV debates, Bowie's reinvention, the Waitrose effect & Grexit.
Rita Clifton interviewed on Sky News Tonight regarding Rihanna, the T-Shirt and Top Shop.
Rita Clifton talks about Branding and Marketing and why it is so important for Business.
Rita discusses the importance of brand ownership and foreign investment in British brands.
Rita discusses the latest John Lewis Christmas advertising on Sky News Sunrise and the justification of big budget adverts.
Rita discusses Romeo Beckham's appearance in the new Buberry Christmas Advert on Channel 5 News and the power of brand Beckham.
Rita speaks on BBC News regarding Tesco's potential to become a "middle of the road" brand.
Rita discusses the brand impact of the Tesco accounting "blackhole" as well as the Co-op's need to re-focus their brand proposition.
Rita Clifton, Brand Strategist, speaks to Susanna Reid on ITV Good Morning, Britain 24 September 2014.
In Bloombergs “In The Know” segment, BrandCap International Branding Expert Rita Clifton discusses how Brazil can rebuild its tarnished brand following the national football teams defeat in the 2014 World Cup.
Rita Clifton talks on BBC's Newsnight with Kirsty Wark regarding a new book's claim that a company's brand is less important in the current internet age due to the immediate availability of product information and reviews.
Rita discusses her work with big brands, how the key to successful re-branding is more than just a "retwiddle" and how the people in an organisation can contribute to the essence of a brand.
Rita Clifton Joins Charles Lewington, David Muir and Dermot Murnaghan to discuss the impact of political campaign posters in the wake of a controversial UKIP campaign poster.
Branding expert Rita Clifton talks about coffee shop brands both big and small on the BBC's Business Boomers which looks at Businesses doing well despite the recent economic downturn.
Branding expert Rita Clifton reviews the papers with Andrew Pierce on LBC Radio.
Rita appears on the new CNBC series of The Business Class. The featured business was Morphsuits, the manufacturer brand in the cosmetics industry.
Rita Clifton discusses brand Beckham on Channel 5 evening news following the launch of David Beckham's new US Miami based Major League Soccer team.
With Allister Heath, Editor of City AM, reviewing the business papers on Murnaghan.
Angela Ahrendts is to step down as Chief Executive at Burberry in mid 2014 to take up a new position at Apple.
Rita Clifton with Sir Richard Lambert on Sky's Murnaghan reviewing the business papers. Discussing China's challenges in developing global brands and competing reports on remedies for UK high streets...
Rita is interviewed on BBC News about whether and how Google and other global brands are likely to be damaged by the very public tax debate in the UK