‘Brand guru’ Financial Times
‘The doyenne of branding’ Campaign Magazine
‘The brand leading the brands’ Daily Telegraph

Rita Clifton CBE has been called 'The doyenne of branding' by Campaign magazine, 'Brand guru' by the Financial Times, and the Daily Telegraph described her as 'The Brand Leading the Brands'. She is one of the world’s leading experts on brands and branding, and is a speaker, facilitator, writer, business leader and portfolio director.

She has worked with many of the world’s leading companies on their brand strategy, as well as start-ups and ambitious businesses in just about every sector.

She was Vice Chairman and Strategy Director at Saatchi & Saatchi in its most successful period, and over fifteen years was London CEO and then Chairman at Interbrand, the world’s leading brand consultancy. She now has a portfolio of directorships, including as Chair of BrandCap, the brand consultancy for the boardroom.

Rita speaks around the world on how and why brands are the most important assets any organisation has, in any sector, and why branding needs to be the central organising principle for any organisation to generate sustainable value. She also speaks on subjects as diverse as innovation, personal branding, branding in the digital age, communicating sustainability, and women on boards – as well as how to become one of the world’s most valuable brands.

To view a showreel of speaking and media highlights click here.

Media and speaking enquiries to Lorraine@ritaclifton.com

Rita is also very engaged in her not for profit board roles, particularly in the environmental and community sectors.

She was awarded a CBE in the 2014 New Year's Honours List.

"The brand is the most important and sustainable asset any organisation has"


BBC News 24 – Samsung Galaxy Note 7

BBC News 24 – Samsung Galaxy Note 7

Rita Clifton discusses the affect on Samsung's company brand on BBC News 24 following their decision to cease production of their Galaxy Note 7 mobile phone after several catch fire.

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Rita Clifton discusses the exit of Britain from the EU

Rita Clifton discusses the exit of Britain from the EU

Rita Clifton discusses multi national companies paying their fair share of taxes in the UK and the exit of Britain from the EU.

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Rita Clifton awarded a CBE for Services to the Advertising Industry

Rita Clifton awarded a CBE

Rita was awarded a CBE for Services to the Advertising Industry in the 2014 New Year’s Honours List.

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Rita Clifton, brand expert on BBC Newsnight

Twilight of the brands? Hardly! BBC Newsnight debate with Kirsty Wark

Rita Clifton talks on BBC's Newsnight with Kirsty Wark regarding a new book's claim that a company's brand is less important in the current internet age.

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TCV Volunteers


One of Rita's pro bono roles is as chair of the leading practical sustainability charity The Conservation Volunteers. She celebrated VP Sir David Attenborough’s 90th year with TCV teams and volunteers.

Find out more about TCV