Recent speech topics include:
How to build a world class brand
A look at how brands create value in organisations of all kinds and sizes, and across categories. This includes lessons from some of the world's leading brands, and includes insights and implications for how any organisation can use these methods to succeed.
The financial value of branding
Analysis of how brands can be valued, irrespective of whether they can be included on a balance sheet. This looks at how brand thinking can generate value in business, both in terms of organic growth and by greater operating efficiencies, and looks at how brand value measures can be used as a management tool.
Branding for the boardroom
A presentation on how brand issues need to be 'owned' by the boardroom and CEO in order for the company to get the greatest value from brands - and how brand needs to be synonymous with business strategy vs 'the pretty bits'. It looks at why some companies have embraced this at board level, while others still think that brand is just the province of the marketing department (however brilliant). Lots of examples and anecdotes.
Building your personal brand
A look at the importance of building your personal brand to succeed in business and life generally. Including how you can use the lessons from great brand examples and some famous and successful people. A fun and stimulating session for all levels.
Branding in the digital age
In order to succeed in the new world of digital possibilities, social media and endless opportunities to connect and communicate, how should a company go about building their brand? What are the principles and best practices? How do you build and protect your reputation when bad publicity spreads with a speed and scale that can take your breath away?
Britain, branding and the world
Why does Britain have such a great and world leading reputation for creative industries, and yet has so few globally successful brands of its own? And does it matter? Lots of examples, facts and cases.
A senior Coca-Cola executive once said that 'new products are a lazy man's marketing'. This presentation examines the greater effectiveness and efficiency of using brand thinking and equity to innovate, and in a way that gives more return for less risk. Uses examples of different company approaches to make the point.
Branding for SMEs and entrepreneurs
People in start-up and small-to-medium sized businesses often believe that branding is for larger, more mature or even just for consumer-based businesses. This presentation explains how brand thinking can (and should be) be stitched into a business from outset, and this applies as much to B2B businesses as any other category.
Branding for the not-for-profit sector
Charities and social enterprises have some very specific issues when it comes to branding, some of which are financial but many of which are cultural and, as one charity executive once said 'a belief that branding is for the crass commercial world'. This presentation looks at how charities of all kinds have used brand thinking to give their organisation more focus, more efficiency and more sustainable influence in the round.
Women and leadership
A presentation for audiences of all kinds on a variety of women's leadership styles, and about how women on boards affects the behaviour and performance of companies in the round. Lots of examples and anecdotes, and keeping a light heart on a serious issue for organisations of all types.
Being a non-executive director
Sharing experiences and principles on what it takes to be a non-executive director, and some of the challenges facing boards today, both on commercial and not-for-profit boards.
The value of sustainability
This presentation examines what role sustainability can and does play in the reputation and long term value of a business, and at how successful organisations integrate their CSR strategy into their brand strategy for competitive advantage. Good and bad examples of this in practice.
A look at the history and lessons from how companies have (or haven't) communicated sustainability over time, and some of the better and less good examples of this. Uses examples from public research and case studies to get to some pointers for organisations of all kinds.